Shahriyar (Shahi) Mohammadi - Product Designer & AI Enthusiast at Bumble

I'm Shahi—a product designer, lifelong learner, and the kind of curious1 that leads to rabbit holes , side projects, and too many tabs.

Based in Tehran, Sarajevo, Vienna, London.

I speak 5 languages2 but inside, it's mostly sticky notes, scattered thoughts, and the occasional brilliant metaphor.

When I'm not designing, I'm on a padel court3, in a tennis rally, or tweaking Claude prompts.

I've built a startup, mentored 100+ designers4, and helped shape experiences for 100M+ users at Bumble. Currently a staff product designer at Deel.

My favorite user journey? Jimmy McGill turning into Saul Goodman5.

Ask me about the latest Real Madrid match , AI tools 6, or the newest Lenny's podcast episode.

1. Currently looking at AI + Design.

2. Dream in English, curse in Bosnian.

3. Became obsessed after getting destroyed by a 16-year-old.

4.Mentoring through CareerFoundry. Cheering every "I got the job" message.

5. The masterclass in gradual character transformation.

6. Claude, Cursor, v0, Midjourney, Lovable — Usually hitting the token limit while chasing an idea.

Digital Garden

This is where my brain leaves breadcrumbs. Notes from books, stray thoughts, podcast moments—basically, the stuff I want to remember.

Blog

Insights on AI workflows, tools, and productivity techniques that transform how I work.

When Measuring Something Destroys It

When Measuring Something Destroys It

There is a pattern that appears everywhere once you know to look for it. In tech, in education, in social media, in AI, and in the way most of us run our own lives.

March 27, 2026
Stop adding confetti to your product

Stop adding confetti to your product

We talk about “delight” a lot in product meetings, but most of the time, it means adding confetti, sounds, or small animations.

October 12, 2025
Dogfooding: why you can’t outsource empathy

Dogfooding: why you can’t outsource empathy

Most teams say they care about users. Few actually feel what users feel. Dogfooding isn’t just about testing features , it’s about empathy.

October 7, 2025

Turning pixels into reality

Whether you're scaling a team, exploring a design challenge, or ready to launch something big, I bring the mix of creativity and technical skills to make it happen.