Rethinking Bumble's Promotional Experience

Problem Statement

As of 2020, Bumble's promotional strategies, initially designed to enhance user engagement and conversion, have become obsolete, leading to a decline in their effectiveness and adverse impacts on the user experience (UX). Users report feeling overwhelmed by the intrusive nature of these promotions, which disrupts their interaction with the app and negatively affects conversion rates.


The challenge is to redesign Bumble’s promotional approach to align with current user expectations and technological advancements, ensuring promotions are engaging, personalized, and seamlessly integrated into the UX to boost engagement and conversions without compromising the user experience.

Request case study