Bumble

About Bumble

Bumble is one of the world’s leading dating and social-discovery apps, empowering over 100 million users to make the first move. Over the past three years, I helped build Bumble’s ad‑monetization engine—developing partnerships, native formats, and sponsored experiences—all while keeping user trust front and center.

Business Context

Monetization seems simple: ARPU × scale. But for Bumble, where the experience revolves around trust and authentic connection, even small missteps risk eroding value. The question we faced: How do we earn ad revenue in a way that feels natural—never disruptive or “billboard-y”?

Opportunity

We started with a clear vision:

Create a unified, scalable ad monetization platform that enhances revenue across Bumble Inc. apps without compromising user experience.

Our tactical goals:

• Launch a native ad format that supports both direct and indirect ad demand

• Ensure easy integration across Bumble’s suite, beginning with Date

• Validate formats through design tests and brand pilots